A lot of people are always worried about the electricity bills which take up more than half the percentage of their salaries or money. Everyone wants an exchange for that and you can do it. Your solar ads can easily attract the right audience only if you run the best offers in your ads.
When you are writing copy for solar energy ads, make sure your ad has a high CTR and engagement rate. Keeping that in mind, here are a few examples of how you can attract the right target audience. Modify the below ad copies according to your requirements and preferences.
Targeting options for Solar Facebook Ads
Age: 40-65+ (Don’t target below 30 because that’s not your real target audience for the solar ads)
Gender: All
Detailed targeting:
Option 1: All demographics, interests and behaviours
Option 2: Solar System, Solar Power, Solar Energy, Solar Energy
10 Sample Ad Copies For Solar Ads or Solar Advertisement
Ad Copy 1:
Primary Text: A big family needs a lot of electricity and they consume it more. With solar, You Get To Increase Your consumption & your Home Value. BBB Accredited Business. Get a free estimate!
Heading: $0 Upfront Cost. Full Monitoring System. Reduce Bills.
Ad Copy 2:
Primary Text: In this world, where expenditures are increasing every single day it is always important to be clever at consuming electricity. We suggest you to install solar panels in your house. It will provide you a sense of satisfaction and will help you out in the management of your expenditures.
Heading: Your City Name Here #1 Solar Company – We Save you Money
Ad Copy 3:
Primary Text: Find Out How You Can Lock in Your Electric Rates for 25 Years! We specialize in the design and installation of custom solar energy systems for your home and business. More Than 4,000 Satisfied Customers.
Heading: Tier-1 Solar Panels | Get a free estimate
Ad Copy 4:
Primary Text: The federal government provides a whopping 26% tax credit for the overall solar panel cost. This includes the cost of installation. This generous tax credit is scheduled to sunset soon, so now is the time to get solar.
Heading: Your System. Your Sunlight. Your Energy.
Ad Copy 5:
Primary Text: Your solar panel system will be customized for your home, budget, and lifestyle. We use modern black-on-black solar panels, which are higher quality and blend in with your roof. The system also includes a 25-year manufacturer warranty along with a production guarantee, a workmanship warranty, and a roof penetration warranty.
Heading: Get Maximum Solar Savings with No Upfront Costs
Ad Copy 6:
Primary Text: As a top solar panel company in Denver, we can dramatically reduce your monthly electric bills and protect your family from rising energy rates through the implementation of a quality solar system. You’ll save money while doing your part to help the environment.
Heading: Are you tired of just paying utility bills?
Ad Copy 7:
Primary Text: According to the National Renewable Energy Laboratory, each additional $1 in energy bill savings from your solar power system adds $20 to your home’s total value. Get in Touch with our Friendly and Expert Solar Consultants and get a free estimate for your home.
Heading: 26% Tax Credit Ending | Get a free estimate
Ad Copy 8:
Primary Text: As Electric Rates Continue To Rise, Your Savings By Going Solar Will Grow Each Year. Get A Free Quote & See How Much You Can Save.
Heading: Take control of your energy bill while saving the planet!
Ad Copy 9:
Primary Text: Custom Solutions for Your Home or Business. Locally Owned & Operated. Licensed & Insured. (Your City) Most Trusted Solar Installation Company. Schedule a free appointment or Call Now.
Heading: $0 Down, $0 Activation, $0 Maintenance
Ad Copy 10:
Primary Text: Watch your home’s electric bill disappear with solar. Contact us for a free estimate. Read our reviews. See why so many homeowners trust us with design & installation.
Heading: Installing Solar since 2007. Enter Zip & Get Free Quote
I hope these ad copies will work for you and will help you create a great ad to sell your solar installation service more descriptively and beautifully. Just copy these ad texts and use them in your Facebook or Google ads according to your preferences.
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