Home Insurance is usually not in the sight of people. People who buy property insurance get their home is covered in that. But this article will make sure that your home insurance ads would be able to sell your home insurance to more people through Facebook and Google ads.
Ads should always be catchy, but when it comes to any type of insurance, ads are ought to be more attractive and catchy. Studies show that if people don’t find a page attractive within 10 seconds of landing there, they may move to another one. Thus, it is quite evident how catchy your advertisements should look. Other than that, home insurance ads are ought to have an extra layer of trust-building in them, because people are emotionally touchy about their homes.
Usually, home content insurances are sold alongside home insurance. Thus it is good to mention that in your home insurance ads too. As it would increase your target audience.
Other than that, according to a little survey the most attractive insurance advertisements fall in one or more of the following genres:
- Scary
- Funny
- Trust-building
As your audience here is comprised of people who want to secure their homes or its content, that includes first-time buyers mostly. According to BBC, the average first-time buyer age is 33, thus a few things should be included in your ads on Facebook or Google, to make them seem more appealing to your audience of people in their early 30’s:
- Contact information up-front
- Attractive colors (if the advertisement is graphical)
- Attractive tone because people won’t do things until you tell them to
- “Protect your Home”
- Guard your dream house
So, here are 10 alluring and attention-grabbing samples of ad copies that you can use for your Home Insurance ads on Facebook and Google.
Ad Copy 1:
Primary Text: Get home insurance today, and safeguard all that you’ve bought for your home by now, including the home itself. Apply today for a 24/7 emergency assistance plan included in your Home insurance.
Heading: Achieve the peace of mind you deserve – Secure your Home first!
Ad Copy 2:
Primary Text: Secure your precious home with our Home Secure plan. Also, don’t miss to insure the precious things inside your home. Call Today, and get a home insurance quote by 9 of the most trusted providers.
Heading: Secure your dream investment – Choose Home insurance Plan fits you!
Ad Copy 3:
Primary Text: Get quotes in minutes by applying online today and you could pay £140 or less for home insurance*
Heading: Disasters happen, safeguard your home and its belongings for Cheapest rates!
Ad Copy 4:
Primary Text: Trust (company’s name) insurance to protect your home and the things that make your home yours. From the inside to out, cover more of what matters with our insurance. Apply now and save up to $300 dollars.
Heading: Protect your home and the things that make it yours.
Ad Copy 5:
Primary Text: Call us today to get a quote of the most attractive premium and extensive coverage. Apply today and save up to $75.
Heading: Trust (company’s name) insurance to protect your home
Ad Copy 6:
Primary Text: Get home insurance from over 10 sources, and make sure the things you love so much are protected. Call us today, and select the policy of your need.
Heading: Home insurance from over 10 trusted sources. Apply Today!
Ad Copy 7:
Primary Text: You can never be prepared enough for theft or fire. Secure your home and its belongings today by our Home Secure Plan and achieve complete peace of mind.
Heading: Home Secure Plan.
Ad Copy 8:
Primary Text: With a legacy of promises kept, our home insurance policy gives complete peace of mind to our customers. Call today for a free consultation.
Heading: One less thing to worry about. Secure your home now!
Ad Copy 9:
Primary Text: Your home is one of your most precious assets. Trust us, and get it insured before it’s too late. Call us today and get a quote of the most attractive insurance policy ever.
Heading: Get your home insured. It’s better than regretting it later.
Ad Copy 10:
Primary Text: Get your home insured along with its content. The average home in the UK has £55,000 worth of content, and our policy would include that in your home insurance. Get a quote today and save up to £55. Get an additional 24/7 emergency service included in your policy.
Heading: You don’t need to worry about your home ever again.
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